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What Is A Trademark?

What Is A Trademark?

Trademarks are an intellectual property form that businesses use to ensure their brand can be easily identified by consumers. A trademark also allows a company to be distinguished from other businesses. The purpose of a trademark is to ensure a customer can...

Do I Need To Register My Trademark?

Do I Need To Register My Trademark?

Your company’s trademark can be one of its key assets, helping to retain and attract customer loyalty while creating added value for your brand. While you are not legally obliged to register your trademark, it makes sense to do so in order to protect your company....

Is Litigation Cost Effective?  

Is Litigation Cost Effective?  

Litigation can be a lengthy, costly and stressful process. In this article I will discuss why litigation might not always be the best option and what other options are available to you.   It is often tempting in cases of dispute to start thinking about legal...