If you fail to register the mark that you intend to use for your business, you may find that another party does, putting your business, products, and services at risk. When you register your trademark, you are protecting your brand while giving yourself a valuable tool to stop a third party from using a similar sign and profiting from the success of your enterprise.
Once your brand has been registered, you can take legal action against any party that attempts to register a conflicting trademark or that operates with a conflicting brand that is causing damage to your own business. There are three key benefits that come with registering your trademark.
Avoiding Unwelcome Changes
Changing your company name is a costly and a difficult task. If you have already worked hard to build up a positive brand reputation, it will be challenging to rebuild your brand in a new name. If your trademark remains unregistered, you are at risk of another business registering it and causing significant problems, perhaps by trying to stop your company from expanding or operating.
Building Up Value
Any potential investor in your brand will want to know whether you have registered its trademark. Not only does trademark registration increase security, but it also ensures clarity during any franchising or merger of the company, improving its value.
Maximising Protection
Protection – you must ensure your company is properly protected against its competitors. Any unauthorised party that uses your trademark could damage your business, reputation, and brand, however once your trademark is registered, it becomes far more difficult for any other business to copy you.
With these crucial benefits in mind, it makes sense to take action as quickly as possible to register your company’s trademark in order to ensure optimal protection for your brand.
For more information or for expert advice on business or personal legal issues, contact us at info@carterbond.co.uk or email us at www.carterbond.co.uk or call us on 020 3475 6751.
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