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Protecting your Intellectual Property – Trademark Fight in the Digital Fitness Arena
Facts Fitbug and Fitbit are two companies trading in digital fitness. Fitbug, a UK based company, started to trade in 2004 while Fitbit, a California based company, was founded in 2007. Since then, they have both been developing a series of wearable digital fitness...
What Is The Difference Between Copyright, Trademarks, Patents And Registered Designs?
Intellectual Property (“IP”) is essentially a person’s creative work that should be and needs to be protected so that, without your consent, no one else can financially benefit or gain recognition for your work. There are four main types of IP...
Why Your Start-up Needs a Trademark?
It's hardly easy being a startup. There's lots of competition and resources can be limited. But shouldn’t you be looking ahead and registering your trade mark? When you're a startup, much of your time can be spent fine-tuning your product and perfecting your pricing....
Could JE SUIS CHARLIE Be Registered As A Trademark?
The slogan “JE SUIS CHARLIE” has swept the globe fuelled by supporters of freedom of expression following the Charlie Hebdo magazine terrorist attack in Paris on 7th January 2015. Sadly opportunists are already trying to exploit this for commercial gain and attempts...
Why Being Too Descriptive When Choosing A Trademark Is Bad?
You can’t register a trade mark which is too descriptive. According to UK and EU law, descriptive marks are “trade marks which consist exclusively of signs or indications, which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value,...
