Latest News

Why conduct a trademark search?

Why conduct a trademark search?

Conducting trade mark searches is an essential part of the process of choosing and protecting new brands. It is fair to say that it is also frequently the most frustrating part of the brand protection process for clients given the possibility that a proposed brand...

Weight Watchers plumps for a slimmed down brand

Weight Watchers plumps for a slimmed down brand

The news that Weight Watchers International Inc has decided to drop its house brand WEIGHT WATCHERS in favour of “WW” is a useful reminder to all brand owners of the need to look ahead when setting about choosing your brand name. Weight Watchers has been using the...

Jaguar pounces on unsuspecting luxury watch maker

Jaguar pounces on unsuspecting luxury watch maker

The recent news reports that Jaguar Cars has filed a trade mark infringement claim against luxury watch maker Christopher Ward is yet another warning to brand owners of the dangers of launching a new brand name without first carrying out the necessary trade mark...

NOTORIOUS trade mark suffers knock-out blow

NOTORIOUS trade mark suffers knock-out blow

The news that the new whiskey-brand EU trademark application of former Ultimate Fighting Champion, Conor McGregor, called “PROPER NO. TWELVE” has been published by the EU Trademarks Office following the withdrawal of his original brand name NOTORIOUS, is a reminder to...

Mac to Basics: McDonalds Trade Mark & Supermacs

Mac to Basics: McDonalds Trade Mark & Supermacs

Should MacDonald’s fast food restaurants be entitled to object to any brand featuring “Mac” or even “Mc “by other food traders? MacDonald's certainly thinks so which is why it has opposed a European Trade Mark (EUTM ) of the word SUPERMAC’S by Irish fast food chain...