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How to use your trade mark after registration?

How to use your trade mark after registration?

A common question that we get asked is how should a trade mark be used once you have obtained registration. Luckily, there are guidelines available for this, and I’ll summarise them in this post. Imagine a customer looking to buy a new pair of sunglasses. She finds...

The difference between the trade mark symbols ® and ™

The difference between the trade mark symbols ® and ™

Brand owners are often not familiar with the meaning of symbols in relation to their trade marks. The two most commonly-used trade mark symbols, are the letters “TM” in superscript - ™- and the letter R in a circle - “®” - although there are other symbols too, such as...

Could JE SUIS CHARLIE Be Registered As A Trademark?

Could JE SUIS CHARLIE Be Registered As A Trademark?

The slogan “JE SUIS CHARLIE” has swept the globe fuelled by supporters of freedom of expression following the Charlie Hebdo magazine terrorist attack in Paris on 7th January 2015. Sadly opportunists are already trying to exploit this for commercial gain and attempts...

Why Being Too Descriptive When Choosing A Trademark Is Bad?

Why Being Too Descriptive When Choosing A Trademark Is Bad?

You can’t register a trade mark which is too descriptive. According to UK and EU law, descriptive marks are “trade marks which consist exclusively of signs or indications, which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value,...