The Madrid System: Your Gateway to International Trademark Protection
The Madrid System is a globally recognised framework designed to simplify the process of protecting trademarks across multiple countries. By harmonizing international intellectual property (IP) legislation with domestic laws, it offers businesses a streamlined and...
Cole Palmer: Trademarking a Celebration, Shaping a Brand
Cole Palmer, the rising star of Chelsea and England’s football scene, is not just making waves on the pitch. The young midfielder is taking steps to secure his legacy and capitalise on his burgeoning popularity by trademarking his now-iconic goal celebration....
Trademark Ownership: Should It Be in Your Name or Your Company’s?
When registering a trademark, one key decision is whether to do so under your individual name or your company name. This choice has significant implications for ownership, control, taxation, and future business strategies. Below, we outline the pros and cons of each...

