How Can I Renew My Trademark Registration?

Your trademark registration remains valid for a period of ten years from the initial date of filing your application, however it must be renewed once that period has elapsed in order to maintain its ongoing protection. Failure to renew your trademark registration will...
How Long Does A Trademark Registration Last?

How Long Does A Trademark Registration Last?

While registering your company’s trademark is important, it is imperative to understand that your registration will not last forever. The process of registering your trademark can take between three and four months, or longer if any objection is raised. However, once...
What Is A Trademark?

What Is A Trademark?

Trademarks are an intellectual property form that businesses use to ensure their brand can be easily identified by consumers. A trademark also allows a company to be distinguished from other businesses. The purpose of a trademark is to ensure a customer can...
Do I Need To Register My Trademark?

Do I Need To Register My Trademark?

Your company’s trademark can be one of its key assets, helping to retain and attract customer loyalty while creating added value for your brand. While you are not legally obliged to register your trademark, it makes sense to do so in order to protect your company....