Many organisations are unaware of the importance of their company’s intangible assets, although they are frequently crucial to developing a relationship with customers. A trademark logo or brand-specific designs or colour combinations can help your business stick out from competitors as well as make it easier for clients to recognise your offerings on the market.

Nonetheless, if your company has established reputation and credibility, your work may be exposed to attempts by rival competitors to imitate these features or offerings. Protecting your business resources and outputs through the registration of a trade mark is essential for maintaining your company’s reputation and retaining clients.

How Do I Register A Trademark?

To confirm that there aren’t any registered trademarks or current applications of identical or comparable properties, you should examine both the government’s registered trademark databases as well as the EU’s trade markings registry. In that case, you’ll need to get in touch with the proprietor of the prior trade mark in order to see if you can still register.

To register a trademark, you may submit an electronic or written application to acquire a particular trademark. Trademark applications will cost approximately £170 per on class with each subsequent class costing £50. It should be known that refunds are not available for any application fees paid, even if the application for trademark is rejected, making it crucial that all included information is correct. It should also be noted that applications cannot be amended after they have been filed. 

Why Should I Use A Solicitor Or Trademark Attorney?

It is preferable to ask a solicitor who experience on trade marks, property rights, and media law for help because the procedure can be challenging and it is crucial to be precise. Errors here could prevent your trade mark from being legally registered and render your assets vulnerable.

For the highest chance of success when submitting a trademark application, it is advised to seek the assistance of a solicitor, this is most beneficial in the early stages of the application, where your solicitor can assist you in searching the trademark databases as well as ensuring all details on your application are correct.

Other trademark owners may also attempt to object to your trademark application or may think your trademark is similar to something of theirs, which can raise legal issues. By using an experienced trademark solicitor, you can better equip yourself to deal with any potential legal issues that may arise over the course of your trademark application.

Usually, when a trademark application is objected to, you will be required to informally talk to the person or business who already owns the trademark, fully withdraw your application or begin the course of a lawsuit.

Legal battles over trademarks can get incredibly messy, so it is advised that you have expert counsel to avoid any chance of any foul play or potential wasted applications which can get expensive depending on how many things you wish to trademark.