Why Your Startup Needs a Trade Mark?
It’s hardly easy being a startup. There’s lots of competition and resources can be limited. But shouldn’t you be looking ahead and registering your trade mark? When you’re a startup, much of your time can be spent fine-tuning your product and...
Whats the difference between copyright, trade marks, patents and registered designs?
Intellectual Property (“IP”) is essentially a person’s creative work that should be and needs to be protected so that, without your consent, no one else can financially benefit or gain recognition for your work. There are four main types of IP...
Protecting your Intellectual Property – Trade Mark Fight in the Digital Fitness Arena
Facts Fitbug and Fitbit are two companies trading in digital fitness. Fitbug, a UK based company, started to trade in 2004 while Fitbit, a California based company, was founded in 2007. Since then, they have both been developing a series of wearable digital fitness...
