Mac to Basics: McDonalds Trade Mark & Supermacs

Mac to Basics: McDonalds Trade Mark & Supermacs

Should MacDonald’s fast food restaurants be entitled to object to any brand featuring “Mac” or even “Mc “by other food traders? MacDonald’s certainly thinks so which is why it has opposed a European Trade Mark (EUTM ) of the word SUPERMAC’S by Irish fast food...