Social media influencer is a job that more people aspire to, with the industry now having a value of about $16.4 billion. However, with following numbers on the increase, these online celebrities begin to face more risks. A significant security challenge influencers face is the frequency and sale of their online interactions and contacts.
Therefore, to mitigate the risks of stalkers and fans getting too close, it’s important to develop strategies that combine AI-powered alerts and real-time monitoring with the experience and knowledge of professionals in the security industry. This can be achieved in several ways:
Acknowledging The Risks
Every party involved, from the influencer themselves to their security team and managers, must understand all the risks and establish a well-coordinated plan. Effective strategies demand good communication as well as a proactive approach.
Responsibilities must be mapped out and protocols put in place in order to identify and tackle threat elements. The process begins by assessing risks, making emergency plans, and obtaining practical advice about personal information that influencers should not share. Awareness couldn’t be more important.
Monitoring Threats
AI alerts and real-time monitoring of data are vital tools to effectively manage an influencer’s constant online interactions. As some influencers have millions of followers, their content is constantly being shared and that makes it almost impossible to keep secure without the assistance of AI.
Using an effective SaaS solution is the best way to monitor activities on social media in real-time, utilising analytics to spot user behaviours and patterns that could pose potential risks. These systems are capable of sifting through enormous amount of data to flag any messages which require closer examination as well as using geofencing in order to track the movements of individuals.
Interpreting Data
The result of any automated risk monitoring must be properly interpreted by professionals so that false alerts can be identified easily, and the filters adjusted accordingly. Being familiar with the online communities enables the operator to easily distinguish between dangerous behaviour patterns and regular online trolling.
Creating Risk Profiles
If a possible risk has been identified, it’s important to create a profile of the individual behind that online identity. It’s possible to use the data trail left by the user to fill in any gaps including who they may be their location, their occupation, and any criminal record they have. That information can then be used for creating a database of risk users who are active.
Taking Appropriate Action
By combining background profiles, analysis, and data, an assessment can determine an appropriate threat level for every risk user as well as the most appropriate action to take. Any user who is found to pose no threat after investigation should be prioritised while agreeing on strategies for any ongoing risks. Coordination of responses must take place across all relevant parties and, if there is a high threat level, emergency plans must be developed, and information shared with law enforcers so the influencer can be kept protected and secure.
