Reviewing Social Media Influencer Contracts
The last decade has seen a boom in social media use, globally, and now brand owners are looking to take advantage of the evolving marketing environment and promote their goods or services in the best ways they possibly can. In line with recent trends,...
Weight Watchers plumps for a slimmed down brand
The news that Weight Watchers International Inc has decided to drop its house brand WEIGHT WATCHERS in favour of “WW” is a useful reminder to all brand owners of the need to look ahead when setting about choosing your brand name. Weight Watchers has been using the...
How to deal with a trade mark infringement threat
Building a brand takes a lot of work. After all the effort and hard labour you’ve put into creating your distinctive brand, it’s not pleasant to find out someone is using or manipulating the materials you’ve created. If you’ve registered a trade mark and someone is...
